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Pay per Click

Internet Marketing

Effective PPC

Pay per click (PPC) ads direct traffic to websites, and the advertisers pay the publisher when the ad is clicked. Paid Search is the cornerstone of PPC advertising. Search allows your potential customers to find what they want, when they want it. Through Paid Search, you have the opportunity to show your ads on top of and alongside search results at all the major search engines. With proper keywords, ads and targeting you can connect your business with the world.

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Strategy

Paid search is a powerful and complex advertising option, and a must for many businesses. For some, it’s all that is needed, and for others it’s only a part of their overall PPC strategy. Done right it can bring sales to a level never thought possible. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system..

Solutions

PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

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Turn Searches into Sales

PPC is cost-efficient, scalable, and easy to implement. Effective PPC begins with keyword research - or the discovery of key words or phrases which people, who are interested in your product or service, search via search engines. Another form of Internet advertising is native advertising. Native advertising is when a company reaches out to consumers via a social media platform of some kind in order to gain their attention. Lastly, a company could choose to advertise their company with an affiliate company. Each time that an ad on the affiliate’s site generates a new visitor to the other company’s webpage, the other company pays the affiliate site accordingly for the advertising.

While there are a lot of internet advertising services out there, many of them provide software, but lack the human component which only a specialized marketing agent could provide. Our marketing agency is full of experts in Internet advertising. Whether your company needs help creating content to improve SEO, a consultation regarding its marketing campaigns and their effectiveness, or if your company needs help determining which keywords would be best to bid on pay-per-click ads - our company is here to help. Our advertising specialists will enhance your Internet advertising efforts and increase traffic to your site.