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Integrated Marketing

Internet Marketing

Integrated Strategy

Integrated marketing is a management strategy which promotes wholeness, such that the brand’s identity resonates from within each piece of the company. The first component of integrated marketing is distinguishing the brand’s identity, and then generating a business strategy from this identity. This strategy must encompass the business model, products, brand, vision, cultural values, and business evaluation

online marketing

Branding

Integrated marketing not only requires a strong brand identity, but it also requires a commitment to this identity in every aspect of your organization. This commitment, moreover, is not easy to achieve. In order to for a company to integrate its brand throughout the organization, it has to transform a wide array of practices, materials and messages which are each created and run by different people, with different values at different places and times. Commitment throughout all levels of the organization requires communication to say the least, but most importantly, it requires that your brand’s identity

Solutions

Integrated marketing is more than just transposing the same advertisement onto a different medium - it means communicating a consistent identity across a variety of mediums throughout a variety of messages. . In order to attract, convert and retain customers, your organization must embody its identity from the bottom up. Integrated marketing begins with human resources practices and employee training programs. Without a strong brand identity, the company’s fragmented vision may detract from its success. If customers are unable to clearly identify a brand or if employees do not embody the company’s values, the company can never truly thrive.

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Turn Integration into Sales

In order to reverse the course of a fragmented ideology, your company may require a ground-up evaluation, a service which our marketing company is well-suited to provide! Starting with basic employees and ending with the company’s senior management, our marketing company is poised to assist your company as it evaluates its level of integration. Upon evaluation of the company and its stated vision, our team of marketing experts will help determine if and where your company is lacking and how it can improve. First and foremost, our marketing experts will work with your team to define its corporate brand and establish a corporate identity. Using our integrated marketing model, our marketing consultants can help your company make the transition over to a clear, well-defined identity - one which is strong enough to reverberate to potential customers and returning customers alike.