Netword Frequently Asked Questions
Who are Netword and Rabbit Marketing Services?
Netword is a search optimization tool that delivers a specific, selected, qualified advertiser to the forefront of a search in every major search engine, in every major browser. Rabbit Marketing Services, LLC, ("Rabbit Marketing"), is a Netword Partner supplying internet marketing and advertising.
What is Netword advertising?
Netword advertising is a geo-targeted, online advertising program developed to supersede all other Internet advertising. By purchasing the exclusive rights to a Netword/Zip Code, a purchaser/advertiser's live web presence will appear along-side of major search engine results. As the first, largest, local, state, regional or national advertiser to appear whenever a search is conducted, Netword advertising is designed to generate unlimited displays of an advertiser's website/Landing Page for a fixed annual amount versus the other pay per click advertising methodologies.
Why should I lease a Netword?
A proven, patented technology, Networds are geo-targeted; they represent premier ad positioning that coincides with major search engine results associated with each advertiser/customer's specific and exclusive Netword choice; are user-friendly and are priced for unlimited usage. Every purchaser/advertiser owns the rights to their choice of Netword(s)/Zip Code(s) for twelve months, with first right of refusal for renewal.
Why is Netword advertising perceived to be better than competitive advertising?
A Netword purchaser/advertiser can target their advertising to a specific geographic audience, down to the zip code level, thereby maximizing return on advertising investment. Customers lease Networds/Zip Codes on an annual basis. There are no individual usage fees or pay per click charges; one annual fee generates unlimited exposure. Netword customers also have the right of first refusal to renew. By retaining exclusive usage rights to words or phrases, customers retain critical advertising preferences for their business and begin to take away traffic from their competitors.
Why lease Networds now, as opposed to waiting?
Early adopters receive greater exclusivity within the Netword system. If the chosen Networds have not reached saturation within a local marketing area, an advertiser’s ad may be seen over a greater marketing area than was leased, making their lease even more of a bargain. But perhaps more importantly, Netword, Inc.’s lease prices for Networds are expected to increase, as Netword, Inc.’s technology grows in popularity, with lessened Netword availability, and with fewer geo-targeted locations remaining. Prices are anticipated to increase in line with a calculated, determined return on investment for the product to maximize advertiser satisfaction. Netword basic advertising costs are calculated on an advertiser's selection of: i) search word values; ii) local, state, region or national coverage ("geo-target area"); iii) area income levels, and; iv) Netword technology user applications. This provides diversity for users as well as advertisers and allows the advertiser/customer to focus his advertising dollars. Netword, Inc.’s geo-targeting software is a value that is unsurpassed by any other advertising system currently on the market.
What is the Netword App?
The Netword App consists of multiple software technologies from Mobile apps to Toolbar extensions.
Which browsers can be Netword-enabled?
The Netword App is designed to operate with most leading browsers including all recent versions of Internet Explorer, Firefox, Safari, and Chrome.
What if we don't have a website?
Any company that has a business, or wants to drive traffic to their front door, needs to advertise with Netword. Money has already been invested in the business and now a small purchase of Networds may help you to overcome the limited exposure of pay per click advertising. Netword provides a basic web presence at no cost to all leasing advertisers. However, upon request of those businesses without a website, we will aid in pointing a domain to their Netword web presence, thus in essence establishing a one-page website at no cost to the advertiser. Please contact your local Rabbit Marketing representative for more information and details.
What if my business is seasonal?
Advertising results are based on ever-present awareness issues: Who; What; Where; When; Why? A never ending barrage of issue responsive impressions; if point of purchase advertising is important in-season, then, institutional advertising is important off-season. No well thought out advertising effort should be absent of either, and Netword advertising is both, and much, much more! Additionally, as Netword pricing is based on word usage, words selected and leased during off-season could capture the best annual rate. Example: "Halloween Costumes" may command a higher rate due to the amount of searches resolved in September and October, so try to establish the rate in March. The rate will more than likely be somewhat lower, perhaps 10%, 15% maybe even 20%. This savings adds up year-after-year.
What is Netword’s Protection Coverage Plan™?
Advertiser agrees to be in compliance with Netword’s requirement to provide Advertiser's Customers a Protection Coverage Plan™ ("PCP") for the product or service they sell to Customers. Advertiser shall post notification on Advertiser's website that Advertiser's products and/or services include a customer satisfaction guarantee.